Pages to Consider

It's important to grab your visitor's attention in the first five seconds they enter your site. You do that by offering information that is beneficial to them (a.k.a. content).

Following are some examples of pages that can be added to virtually any Web site:

1. About Us.   How did your business come into existence? What are your qualifications (especially important for service-oriented sites)?
2. Product/Service Description. Describe your products and services in easy-to-understand language.
3. Contact Us. I've come across numerous Web sites that only provide a generic email address (for example: info@xyz.com) as a source of contact. You've got to provide multiple ways for visitors, especially customers, to contact you. Display your telephone number, email address(es) and physical address on the Contact Us page of your Web site. Not only does it make your site more user-friendly, but it adds credibility to your business.
4. FAQs. A good way to answer the most commonly asked questions.
5. Articles. This is by far one of the best ways to provide valuable information on your Web site. Once you are more comfortable with writing content, this should be at the top of your agenda.
6. Testimonials. When a customer raves to you about your products and/or services, politely ask if they would mind writing a testimonial about their experiences with your business.